5500 East Cheryl Parkway, Fitchburg

Welcome to Agora Fitchburg

One visit to Agora Fitchburg and you’ll quickly discover you’re someplace special. Some call it an attitude, others say it’s an aura. Whatever it is, we know one thing’s for certain, you’ll like how you feel when you’re here.

This isn’t your everyday shopping experience. From the extraordinary surroundings and underground parking to the dynamic, locally-owned and operated businesses, Agora Fitchburg is different. You’re treated to the perfect blend of nature, relaxation and personalized service that’s sure to keep you coming back.

Visit Agora Fitchburg and take pleasure in the abundance of natural prairie and wildlife, the unique architecture and the beautiful gardens. But most of all enjoy the very best in products and services provided especially for you.

There’s more here than you came for!

Visit Agora Fitchburg

The Agora is just 2 miles south of the Beltline off of S. Fish Hatchery Rd.

Click for Agora Google Map

News & Events

Fitchburg Center Farmers Market

Outdoors – May – October – Agora Pavilion 5511 East Cheryl Pkwy
Indoors – Nov 7 – Dec 19  Promega BTC – 5445 East Cheryl Pkwy
Every Thursday 3:00pm – 6:00pm

Fitchburg Center Farmers Market website

Agora Art Fair

Saturday, August 15, 2020 –  from 10:00am – 5:00pm
12th Annual Event featuring 100 Local artists in a variety of mediums. Live Music, Fitchburg Food Promenade, Wisconsin Craft Beer & Wine Garden, Art in the Wind Kite Demo, Hands-On Art Activities and Mural Project, and Magic 98 Kids Art Yard.

Agora Art Fair website

Berbee Derby

Agora Grounds
Thanksgiving Day – 10k & 5K run/walk – Like a Thanksgiving Day Parade only faster!

Berbee Derby website

Get Festive with Agora

Thurs, December 5 – Sat, Dec 7, 2019 from 4:00pm – 8:00pm

Start a new Tradition! December 5th, 6th & 7th; 4 p.m. – 8 p.m. each day. Enjoy live music, the glimmer of holiday lights, hot mulled wine, local shopping pop-ups and food stands – all in the cozy atmosphere of a heated festival tent. Each day will feature slightly different activities, performances, and music so mark your calendar for all three days.

Agora Retailers

Ecco Salon



An Aveda concept salon specializing in all hair services including Aveda moisture rich hair color, hair cutting, hair retexturing, deep conditioning treatments, and special occasion design.

Bilancio Eyewear



Bilancio Eyewear offers the latest in frames and lens technology with personalized service.




Fitchburg Chamber Visitor and Business Bureau



The Fitchburg Chamber Visitor & Business Bureau is a not-for-profit business organization dedicated to uniting and engaging its members to ensure the ongoing prosperity of our community as a whole. Joining the Fitchburg Chamber Visitor & Business Bureau enhances your business profile, provides access to marketing and networking programs, keeps you current on local and regional issues that affect your business and contributes to the community you do business with.

Perennial Yoga, Wisdom, Community/Surya Cafe



An energy-rich and serenity-filled yoga and meditation studio. When you roll out your mat or take your seat on your cushion, whether it’s for the first or the thousandth time, you’ll be welcomed into our heated studio, guided by our inspirational teachers, and transformed by ancient practices that improve your way of being in the world.  Surya Café, located inside Perennial Yoga, where Chef Lauren and her staff artfully prepare fruits, vegetables, nuts, grains and legumes with balanced nutrition and the Season in mind.   Pull up a seat in our intimate cafe space, push up to the counter in the area we call “Air” for a peaceful outdoor view, or go one step further and move outdoors to our prairie-side outdoor seating area.

Kneaded Relief Day Spa &



Specializing in therapeutic massage and offering relaxation massage, aromatherapy, facials, body treatment, waxing, manicures, pedicures, hydrotherapy, wellness classes and personal training.