Agora Fitchburg: Where Local Meets Extraordinary!
Step into Agora Fitchburg and you’ll feel it right away — that something special in the air. Some call it energy, others call it charm. Whatever it is, it’s unmistakable — and it’s why you’ll love being here.
This isn’t your typical shopping trip. It’s an experience. Surrounded by prairie landscapes, stunning architecture, and inviting green spaces, you’ll discover a community of locally owned businesses that bring creativity, care, and character to everything they do. It’s shopping that feels personal, inspiring, and refreshingly real.
Take your time. Stroll through the gardens, enjoy the wildlife, and relax knowing you’re part of something genuine. Whether you come for the products, the people, or the atmosphere — you’ll find more than you expected.
Visit Agora Fitchburg
The Agora is just 2 miles south of the Beltline off of S. Fish Hatchery Rd.
News & Events
Fitchburg Center Farmers Market
Outdoors – May – October – Agora Pavilion 5511 East Cheryl Pkwy
Agora Art Fair
Saturday, August 15, 2026 – from 10:00am – 5:00pm
18th Annual Event featuring 100 Local artists in a variety of mediums. Live Music, Fitchburg Food Promenade, Wisconsin Craft Beer & Wine Garden, Art in the Wind Kite Demo, Hands-On Art Activities and Live Cultural Performances, and More.
Birdie Derby
Agora Grounds
Thanksgiving Day – 10k & 5K run/walk – Like a Thanksgiving Day Parade only faster!
Get Festive with Agora
Friday, December 12 – 5:00pm – 8:00pm
Start a new Tradition! Enjoy the glimmer of holiday lights, hot mulled wine, carriage rides, cookie decorating, smores stations, photo booth, local shopping pop-ups, food carts and more – Kick off the Fitchburg Holiday Lights Tour at this event which is the ideal place for families to make lasting memories.
Agora Retailers
Ecco Salon
608-273-3226
An Aveda concept salon specializing in all hair services including Aveda moisture rich hair color, hair cutting, hair retexturing, deep conditioning treatments, and special occasion design.
Bilancio Eyewear
608-273-EYES
Bilancio Eyewear offers the latest in frames and lens technology with personalized service.
Fitchburg Chamber Visitor and Business Bureau
608-288-8284
The Fitchburg Chamber Visitor & Business Bureau is a not-for-profit business organization dedicated to uniting and engaging its members to ensure the ongoing prosperity of our community as a whole. Joining the Fitchburg Chamber Visitor & Business Bureau enhances your business profile, provides access to marketing and networking programs, keeps you current on local and regional issues that affect your business and contributes to the community you do business with.
Perennial Yoga, Wisdom, Community/Surya Cafe
608-288-8448
An energy-rich and serenity-filled yoga and meditation studio. When you roll out your mat or take your seat on your cushion, whether it’s for the first or the thousandth time, you’ll be welcomed into our heated studio, guided by our inspirational teachers, and transformed by ancient practices that improve your way of being in the world. Surya Café, located inside Perennial Yoga, where Chef Lauren and her staff artfully prepare fruits, vegetables, nuts, grains and legumes with balanced nutrition and the Season in mind. Pull up a seat in our intimate cafe space, push up to the counter in the area we call “Air” for a peaceful outdoor view, or go one step further and move outdoors to our prairie-side outdoor seating area.
Kneaded Relief Day Spa &
Wellness
608-255-0070
Specializing in therapeutic massage and offering relaxation massage, aromatherapy, facials, body treatment, waxing, manicures, pedicures, hydrotherapy, wellness classes and personal training.